Janel R. Shervington is a results-driven marketing leader with a proven track record of creating dynamic, award-winning campaigns that harness the power of content, data, and technology. Currently serving as the Brand Media Director at Siemens USA, Janel built the company’s first in-house media agency and has spearheaded innovative digital-first campaigns. Her extensive experience spans digital and omni-channel planning and activation, significantly improving business margins and driving revenue growth through synergistic, geo-targeted brand communications. Janel has held significant roles at MediaCom, PHD, Horizon Media, Deutsch Inc., and Saatchi & Saatchi, earning numerous accolades for her innovative campaigns and media solutions. She holds a Bachelor of Arts in Advertising and Public Relations from Pennsylvania State University and is actively involved in various industry and public service organizations.